Good Webpage Design: The only 2 things that matter
A good webpage very clearly (and simply) conveys your product’s (or service’s) value proposition with a strong call to action. The first step in designing a webpage should involve identifying what the desired user action(s) are.
For every desired user action, the only 2 KPIs that matter are:
- Number of clicks to get the user to his or her desired result(s)
- Aggregate Click through Rates to your desired destination(s), like landing pages, search results pages, etc.
- Persuasiveness of your microcopy
- Animations, parallax effects, etc.
- Fonts / Colors
- Imagery and Visuals
should support one of the 2 metrics above. If they don’t, they’re a distraction – ditch them.