Category Archives for Product Management

What are the top 5 things that you should NOT do as a product manager?

What are the top 5 things that you should NOT do as a product manager? There are many that I can think of. Here are just a few: Don’t lose sight of the vision. Why does the product you are building…

by Kunal Punjabi
Categories: Product Management | Leave a comment

What’s an average day/week like in the life of a Product Manager?

So, someone on Quora asked me to answer the question “What’s an average day/week like in the life of a Product Manager?” I get asked this question from time to time, so I am posting my response here because it…

by Kunal Punjabi
Categories: Product Management | 1 comment

Good Webpage Design: The only 2 things that matter

A good webpage very clearly (and simply) conveys your product’s (or service’s) value proposition with a strong call to action. The first step in designing a webpage should involve identifying what the desired user action(s) are. For every desired user action,…

by Kunal Punjabi
Categories: Product Management, User Acquisition | Leave a comment

Designing for Community : Enforce a strong and consistent culture

Here’s another tip on how to approach the problem of Designing for Community. Tip: Enforce a strong and consistent culture. A community can work with virtually any metaphor, “Be Friendly” or “Be Nice” just being one example. If your community has a strong and consistent culture, whatever that culture is, the…

by Kunal Punjabi
Categories: Marketing, Product Management, User Acquisition | Leave a comment

Designing for Community

I was reading this blog post by Andrew Chen on the importance of designing for community. Got me thinking. In his blog post, Andrew gives the example of Dribbble, the site for designers that curates new community members in the form of…

by Kunal Punjabi
Categories: Marketing, Product Management, User Acquisition | Tags: | Leave a comment

Why you need a KILLER Login and User-Onboarding flow

Some 13.7 Million years ago, there was a colossal Big Bang, which created our universe, and is the reason we’re all here today. In a trend not all that different, and with 246 million registered Domains as of 2012, the…

by Kunal Punjabi
Categories: Product Management, User Acquisition | Tags: , | Leave a comment

Using “Fake-Door” testing to make better product decisions

What is Fake-door testing? It essentially is a variant of A/B or multi-variate testing, and is becoming increasingly popular among startups and Internet companies (TripAdvisor claims to be using Fake-Door testing extensively, and I am sure other smart companies do so…

by Kunal Punjabi
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Applying the economics of Comparative Advantage to Business and Product Decisions

Unless you’re an economics major or studied it in college, there’s a good chance that you haven’t heard of the law of Comparative Advantage. Even if you have, this post may still either serve as a good refresher if it’s…

by Kunal Punjabi
Categories: Leadership and Business, Product Management | Leave a comment

Using Psychology to make Product Decisions

In order to build successful products (products people use, products that are profitable, products that change the world), a product owner needs to think like the end-user or customer that would end up using that product. Products that fail to…

by Kunal Punjabi
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Questions every product manager should be able to answer

Attended an interesting talk at P-Camp this weekend. The talk was about the essential qualities of a product manager. As Product managers, we should be able to answer the following questions, and more importantly, make it a point to revisit…

by Kunal Punjabi
Categories: Product Management | Leave a comment