People don’t buy products and services, they buy benefits and experiences

If you are selling a product (or service), you are probably going about it wrong. People dont actually want or care about your product (or service). They only want what your products can do for them. You could ask.. Does…

by Kunal Punjabi
Categories: Sales | Leave a comment

What are the top 5 things that you should NOT do as a product manager?

What are the top 5 things that you should NOT do as a product manager? There are many that I can think of. Here are just a few: Don’t lose sight of the vision. Why does the product you are building…

by Kunal Punjabi
Categories: Product Management | Leave a comment

What’s an average day/week like in the life of a Product Manager?

So, someone on Quora asked me to answer the question “What’s an average day/week like in the life of a Product Manager?” I get asked this question from time to time, so I am posting my response here because it…

by Kunal Punjabi
Categories: Product Management | 1 comment

Good Webpage Design: The only 2 things that matter

A good webpage very clearly (and simply) conveys your product’s (or service’s) value proposition with a strong call to action. The first step in designing a webpage should involve identifying what the desired user action(s) are. For every desired user action,…

by Kunal Punjabi
Categories: Product Management, User Acquisition | Leave a comment

Validate or Die: Using Validation to Build the Right Product

This was a guest post featured on Mind The Product, an international product community. Mind The Product started in 2010 with the very first ProductTank meetup in London and followed by the Mind the Product Conference in 2012 it has…

by Kunal Punjabi
Categories: Uncategorized | Tags: , , , , , , | Leave a comment

Designing for Community : Mercilessly enforce one rule: “Be Friendly.”

Here’s another tip on how to approach the problem of Designing for Community. Tip: Passionately, mercilessly commit to enforcing one rule: “Be Friendly.” Using this simple principle is how Javaranch built a large community. Now, you can still have a huge community without that rule, slashdot being a…

by Kunal Punjabi
Categories: Uncategorized | Leave a comment

Designing for Community : Enforce a strong and consistent culture

Here’s another tip on how to approach the problem of Designing for Community. Tip: Enforce a strong and consistent culture. A community can work with virtually any metaphor, “Be Friendly” or “Be Nice” just being one example. If your community has a strong and consistent culture, whatever that culture is, the…

by Kunal Punjabi
Categories: Marketing, Product Management, User Acquisition | Leave a comment

Designing for Community

I was reading this blog post by Andrew Chen on the importance of designing for community. Got me thinking. In his blog post, Andrew gives the example of Dribbble, the site for designers that curates new community members in the form of…

by Kunal Punjabi
Categories: Marketing, Product Management, User Acquisition | Tags: | Leave a comment

Why you need a KILLER Login and User-Onboarding flow

Some 13.7 Million years ago, there was a colossal Big Bang, which created our universe, and is the reason we’re all here today. In a trend not all that different, and with 246 million registered Domains as of 2012, the…

by Kunal Punjabi
Categories: Product Management, User Acquisition | Tags: , | Leave a comment

Using “Fake-Door” testing to make better product decisions

What is Fake-door testing? It essentially is a variant of A/B or multi-variate testing, and is becoming increasingly popular among startups and Internet companies (TripAdvisor claims to be using Fake-Door testing extensively, and I am sure other smart companies do so…

by Kunal Punjabi
Categories: Product Management | Leave a comment

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